Make the most of this holiday season with expert marketing tips
The big picture: As the holiday season approaches, small business owners can take advantage of new trends and marketing ideas to reach current and new customers. Donna Botti, owner of Delos Inc., joined the latest NFIB webinar, “Holiday Marketing Tips – Make 2024 Your Best Season Yet!” to share these tips and more.
Expert take: “Holiday shopping is happening now. October has become the unofficial holiday kickoff with 48% of shoppers starting their shopping this month,” says small business owner Donna Botti, owner of Delos Inc. She joined the NFIB Research Center’s Executive Director Holly Wade to speak on an NFIB webinar about new marketing trends and tips.
Some of the most frequent challenges and questions for small business are:
- The 20% Qualified Business Income (QBI) deduction,
- The unofficial start of holiday shopping being October – fewer shopping days from Thanksgiving to Christmas,
- Focus of small businesses on specific clientele, and more.
Watch the full webinar for actionable steps and insights needed to succeed.
Save the date for NFIB’s next webinar, Kickstart Your Tax Planning for 2025 with a special guest CPA on Wednesday, Nov. 6, at 12 p.m. ET. This informative webinar will answer frequently asked questions about the most common small business tax deductions, including the 20% Qualified Business Income (QBI) deduction.
